Panel: How will UX define the future of mobility?

September 8, 2021 4:30 pm - 5:15 pm

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Jonathon Baugh
Shyamala Prayaga
Chris Rockwell
Susan Shaw

Keynote & Moderator:


As modes of transport become increasingly shared, connected and autonomous, the experience of drivers and passengers will be transformed. As a result, user experience (UX) has become more important than ever to stakeholders looking to maximize future value creation opportunities.

  • What modes of interaction will dominate the future mobility experience?
  • Will UX become the biggest competitive differentiator for automakers and mobility service providers?
  • How will UX evolve to reflect a shift away from the traditional vehicle ownership model?
  • Will UX have the power to influence exterior vehicle design?
  • How will the UX design process align with the vehicle development and production lifecycle?