Chris Rockwell

CEO, Lextant

Chris Rockwell is CEO and founder of Lextant. For more than 20 years, Chris and his team have been using advanced research, design, and measurement approaches to fuel confident decision making, enterprise alignment, and market success.

Now in its 21st year, Chris and his team are shaping the future of autonomous, smart, and connected mobility experiences in partnership with clients like Honda, Ford, and FCA and is currently leading the design of Multi-Modal Trip Planning Applications for Columbus’ Smart City initiatives.

In 2019, Lextant was awarded human-centered design patents for its Desired Experience Modeling frameworks and its Experience Metrics platform that allows companies to identify, track and transform ideal brand experiences.