VP of Go To Market, Motional
Gretchen Effgen is vice president of Go-to-Market and Marketing for Motional, where she leads the company’s go-to-market team in developing and executing the strategy and partnerships required to bring driverless vehicles to market.
A former Zipcar executive, Gretchen was responsible for the company’s strategic partnership initiatives, including those with Ford, Honda, and Toyota. These partnerships were some of the earliest collaborations between the then-emerging mobility-as-a-service industry and established OEMs. She was awarded a specially-created Zipcar Innovator award in 2012.
She serves on the Board of Directors of Coord, a curb management platform that allows cities to dynamically manage and monetize their curb infrastructure. Gretchen convened the Boston Mobility Roundtable in 2016, is a three-time appointee to the World Economic Forum’s Global Future Councils and served on the Commission on the Future of Transportation at the appointment of Massachusetts Governor Charlie Baker.